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E-CommerceThe DTI (Department of Trade and Industry) state that an e-commerce website offers enormous potential benefits to businesses irrespective of their size. This includes access to a global market, cutting out the middleman, a level playing field, 24-hour business, greater customer satisfaction, reduced marketing costs, better customer information and streamlined business processes. E-commerce is a framework that provides the building blocks to create custom online business solutions in order to maximise the benefits listed above.
|E-commerce framework includes|
Define unlimited categories and add unlimited products. Allow easy categorisation, drilldown browsing, bread crumb navigation, easy searches and much more for your unlimited products.
Each product and category is unique and has diverse attributes and specifications. "Off the shelf" solutions often fail to address the need to deal with such uniqueness. Ecommerce framework allows you to provide virtually unlimited attributes to each category and product.
Associate customized pricing to each product based on size, colour, weight and other attributes.
Display your categories and products with compelling designs and contemporary layouts. E-commerce framework gives you the power of presentation by template customisation.
Comprehensie inventory tracking features allows easy monitoring of inventory. Communicate inventory status to customers, suppliers. Communicate any special status messages like expected procurement and delivery time, temporary unavailability etc.Receive e-mail notification of low stock levels.
Export existing databases to external files, spreadsheets , databases or feeds to Froogle. Import data from legacy systems into the product catalog.
Accept online card payments by integrating with popular payment gateways and internet merchant accouts.
Apply region specific tax on taxable items during checkout.
Assign customised shipping rates based on weight, quantity, amount and geographical location.
Make your suppliers and vendors the part of the sales process. Notify them of the orders and let them deliver products from their warehouse.
|Marketing and Promotions|
Create customised promotional emails using content managed pages, run a mailing campaign.
Ability to define, customized keywords, meta tags and description from the top most site level to the bottom most product level. Best practices in search engine friendly page and url generation.
Conduct site, category or section wide sale or special offers. Select a category and apply drill down discounts on all products below it. Add validity and expiry dates to offers.
Encourage add-on sales by displaying related items at the bottom of product pages.
Promote repeat business by providing member discounts, encourage bulk purchases by offering minimum order discounts, free shipping for orders above a certain amount.
Summary of cart items, total amount and checkout option son each page.
Simple and straight forward registration pages, ability to store shipping and delivery addresses. Personal order history.
Visitors can add items to a wish list and drop a hint to friends and family. They can email a product to friend, read reviews by other users.
Feature to allow users to chose an item for gift wrapping and attaching a customised message with the gift wrap.
A set of simple and advanced search features to quick find the product visitors are looking for. They can search by name, description, attributes, category, prices and even special key phrases.
Buy gift vouchers online, gift it via an email to friends and family.
Track new orders, fulfill them. View comprehensive reports of sales by category, product, month, user. Study abandoned baskets and failed transactions.
Tweak and tune system settings, manage various sections, enable/ disable various pages, edit content managed pages like managers corner,news and updates.
Send and recieve instant e-mail notification when an order has been placed. Content manage e-mails.
|Value added service and support|
We can conduct the competition study and suggest the best fit strategy for venturing into the e-commerce business. Based on this study we decide the scope of project, estimated marketing efforts to penetrate the market.